The National Readership Survey (NRS) is set to begin its trial project fusing online audience data with NRS readership data, having today appointed UKOM/Nielsen to supply the online data.
Read More...First in a series of thought pieces about consumers' internet behaviour. Much of the focus of social media analysis is the under 30’s, but how are the over 30’s engaging with social networking sites and is 30 really a pivotal discriminator of behaviour in social networking?
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