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UKOM and Ipsos win at Adwanted Media Research Awards 2024

The UKOM and Ipsos teams won Best Media Research Tracking or Syndicated Project at the Adwanted Media Research Awards 2024, held at the Banking Hall in London on March 6.

December 2023 Online Market Overview

December 2023 Online Market Overview using UKOM approved data from Ipsos iris.

Ipsos iris Ace Awards: our winners for Q4 2023

Wins for Havas and the Guardian

Are online advent calendars a hit with internet users?

If you didn’t get round to purchasing an advent calendar or wanted to save your pennies, major brands are once again enticing you to open digital doors for free in the run up to Christmas. A couple of the biggest brands offering advent calendars online this year are M&S and John Lewis.

UKOM and Ipsos triumph in Malaga at MRG Awards 2023

The UKOM and Ipsos iris teams won Best Industry Body Research at the Media Research Group Awards on November 24 and celebrated a Highly Commended in Best Research Innovation. This marks the first time the UK standard for online audience measurement has been singled out for awards recognition.

September 2023 Digital Market Overview

September 2023 Digital Market Overview using UKOM approved data from Ipsos iris.

 Ipsos iris Ace Awards: Q3 winners announced

A second win for Goodstuff, and News UK applauded too

Sky first to report off-platform distributed video

Sky Media, the sales arm of Sky, has achieved a significant first in the UK as the only publisher to be able to report ‘off-platform’ distributed video, following development with Ipsos iris and endorsement by UKOM.

Social media use by age

The expansion of audience targets within media, especially digital, has contributed to much debate around the usefulness of traditional demographics in media planning. However, age is still a very important variable in understanding differences in people’s online activity. This is particularly evident when looking at daily use of social media brands.

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UKOM-approved data is an important constituent part of the IPA’s TouchPoints Channel Planner, the UK’s only industry-available cross-media channel planner. UKOM will continue to be relied upon for transparency and quality – and data from its new supplier will provide even greater comparability with other data sources.

Belinda Beeftink, Research Director, IPA

These are exciting times for UKOM. The new contract will encompass online audience measurement of websites and mobile applications deduplicated across desktop PCs, smart phones and tablets… but also the capability to verify the audience of online advertising campaigns. This is going to be a tremendous advance for our members.

Richard Reeves, Managing Director, AOP

With Ipsos iris now as its endorsed provider of the UK industry standard for online audience measurement, UKOM is in the best place to face the future. The flexibility of iris to support cross media measurement is a great step forward.

Jon Mew, CEO, IAB (UK)

With its single source panel of 10,000 people and 25,000 devices, Ipsos iris is a great step forward in online audience measurement for UKOM as it pushes the reset button from January 1st 2021.

Steve Chester, Director of Media, ISBA

With the UK on track to be the first market in the world to exceed 70% of total spend via digital media, UKOM's appointment of Ipsos is a positive step towards measurement of this tremendously complex area.

Dominic Carter, Group Chief Commercial Officer, News UK

Tag Up And Be Counted

A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.

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