Governance
UKOM Governance Charter
This charter aims to define how the relationships (and payments) between subscribers UKOM and Nielsen work. It also provides clarity for subscribers as to how UKOM is governed and how each can and should integrate with that process. It should be remembered that UKOM is a not-for-profit organisation which is owned jointly by AOP and IAB.
1. July 2009 - Dec 2009. All subscribers have paid (or will pay) the fee for their relevant tier direct to UKOM. IAB and AOP ceased to fund UKOM at the end of June 2009 once a formal solution and launch for UKOM was arrived at. At that point it was agreed subscribers would "take over". This fee covers the administration of UKOM and its team, the continued funding of the UKOM establishment survey (via NRS) and the investment with Nielsen to significantly improve and re-profile the panel for UKOM. This is a direct commercial relationship between subscriber and UKOM akin to paying a one-off subscription to a trade body.
2. UKOM & Nielsen. UKOM now has a comprehensive and tight commercial agreement (covering rate structures for subscribers, capped annual increases etc) and Service Level Agreement in place with Nielsen. UKOM also has an established Technical Group in place to oversee and manage the technical development of UKOM and also future improvements and...
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UKOM Governance
The UK Online Measurement Company Ltd
The UK Online Measurement Company is a cross-industry organisation set up to specify and oversee the robust measurement of online audiences, to the standards required by for the purposes of brand campaign planning by advertisers and agencies. It is run by the IAB and AOP representing media owners, with oversight by ISBA on behalf of advertisers and IPA on behalf of agencies.
UKOM has two shareholders:
The UK Association of Online Publishers (AOP) is an industry body representing digital publishing companies that create original, branded, quality content. AOP champions the interests of media owners from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media.
AOP formed in 2002, in response to the growth of the internet as a publishing medium, with the pace of change creating its own challenges: how are publishers to position themselves in the digital age? How will the users (readers, viewers, listeners, contributors) of the future want to find and use content? Will they be creating it themselves?
AOP publishes original research, hosts forums, awards and conferences, covering a range of topics from managing online communities and adapting content for mobile, through to optimising partnership opportunities, SEO best practice, behavioural targeting and audience...
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