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UKOM PUBLISHES FIRST EVER DATA FROM INDUSTRY-AGREED UK ONLINE AUDIENCE PLANNING SYSTEM
Advertisers can now plan online campaigns using the same targeted reach and frequency measures in an industry-approved system just as they do with TV, radio and print
London, 10th February 2010: UKOM (UK Online Measurement Company Ltd.) and The Nielsen Company today launched the UKOM Audience Planning System by publishing inaugural data from the first ever UK industry-agreed audience measurement and planning system for online media.
The UKOM Audience Planning System (APS) means advertisers and their agencies now have an industry-approved system to plan online campaigns using the same targeted reach and frequency measures as they have with TV (BARB), radio (RAJAR) and print media (NRS).
Douglas McArthur OBE, Chairman of UKOM, says, “Today‟s release of January 2010 data is a truly significant milestone for the online advertising industry in delivering comparable audience measurement data to other, established media channels. This first data represents an immediate improvement in the knowledge and confidence around online advertising for advertisers, agencies and media owners alike.”
The UKOM...
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UKOM gears up for Feb 10th launch
The new UKOM Audience Planning System (APS) goes live on February 10th. For the first time, brand advertisers will have the foundation reach & frequency data they need, with the quality required for planning brand advertising across online media.
With over 30 media owners and 25 agencies signed up before launch, UKOM APS will quickly be established as the common basis for online brand planning. Its key benefit is to allow advertisers to understand how many people they can reach with a brand message online, at what level of frequency, irrespective of their subsequent click-through behaviour. This will bring online in line with other media which use similar basic planning data (BARB for TV, RAJAR for Radio, NRS for Press etc)
UKOM APS has been developed from the legacy Nielsen netview system. At launch on February 10th, the data will have undergone considerable change, with the addition of verified demographic and socio-economic audience targeting, and weighting to a new establishment survey to ensure accurate representation of the UK population.
UKOM will be presenting at the MediaTel Future of Online seminar on Feb 5th, and at the Media Research Group evening meeting on Feb 10th.
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UKOM appoints launch marketing team
Douglas McArthur OBE, Non-Exec Chairman of UKOM has announced the appointment of a marketing team for the launch phase of UKOM APS.
James Smythe, a media sector research and insight specialist and MD of Culture of Insight Ltd will be Operations Manager of UKOM, working to familiarise agencies, advertisers and media owners with the new system. James has worked in media companies including Carat, GCap and RAB.
Simone Adams, will be UKOM's new Administrator. Simone has many years experience in the media sector, working for Douglas at RAB, and more recently as HR director of AGB Nielsen.
James and Simone can be contacted via email (firstname.surname@ukom.uk.net) or telephone (0845 371 2282)
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UKOM appoints Douglas McArthur OBE as chairman
Former RAB chief enlisted to lead the UK Online Measurement Company as January 2010 launch approaches.
Douglas McArthur OBE, former chief executive and founder of the Radio Advertising Bureau has been named as the chairman of UKOM – the UK online audience measurement company. The announcement comes at a crucial time for UKOM, as it prepares for the January 2010 launch of its Audience Planning System, powered by the Nielsen Company.
A media heavyweight and highly relevant appointment, McArthur worked to develop the radio audience measurement system, RAJAR, in 1992. At the head of the RAB, he spent 14 years leading and sustaining radio's revenue share growth from 2% to 7%, and in May 2006 launched his own marketing consultancy – Planning for Results.
As independent chair, McArthur will ensure that the key stakeholders are able to contribute to the development of UKOM: agencies and advertisers, primarily via their representative trade bodies the IPA and ISBA, and UK publishers. McArthur has been working with UKOM in a consultancy...
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UKOM confirms appointment of Nielsen to launch industry-agreed planning system.
UKOM – the UK online measurement company – has appointed The Nielsen Company as its official partner to deliver an industry-agreed online audience planning system.
In a landmark step for the industry, the much-anticipated currency has been approved with the backing of the UK’s largest advertisers and agency groups.
Set to launch in January 2010, the UKOM Audience Planning System (APS) will allow advertisers and their agencies to plan online campaigns that target specific audiences, using an industry-approved system just as they do with TV (BARB), radio (RAJAR) and print media (NRS).
Providing the all-important reach and frequency metrics that agency planners require to build media schedules, the APS will be based on a panel of at least 35,000 consumers across home and work locations and will supply online audience data down to sites as small as 50,000 unique visitors.
Guy Phillipson, CEO of the Internet Advertising Bureau and director of UKOM, said: “The UKOM Audience Planning System represents a genuine milestone for the online industry. For the first time,... Read More...
