UKOM gears up for Feb 10th launch
The new UKOM Audience Planning System (APS) goes live on February 10th. For the first time, brand advertisers will have the foundation reach & frequency data they need, with the quality required for planning brand advertising across online media.
With over 30 media owners and 25 agencies signed up before launch, UKOM APS will quickly be established as the common basis for online brand planning. Its key benefit is to allow advertisers to understand how many people they can reach with a brand message online, at what level of frequency, irrespective of their subsequent click-through behaviour. This will bring online in line with other media which use similar basic planning data (BARB for TV, RAJAR for Radio, NRS for Press etc)
UKOM APS has been developed from the legacy Nielsen netview system. At launch on February 10th, the data will have undergone considerable change, with the addition of verified demographic and socio-economic audience targeting, and weighting to a new establishment survey to ensure accurate representation of the UK population.
UKOM will be presenting at the MediaTel Future of Online seminar on Feb 5th, and at the Media Research Group evening meeting on Feb 10th.
For any enquiries please contact the UKOM team:-
0845 371 2282
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