How does UKOM APS work?
UKOM APS uses a nationally-representative and carefully validated panel to provide robust monthly audience data, in easy-to-use analysis software, for planning brand advertising campaigns.
The Nielsen Company manage and supply UKOM APS. They do this using a nationally-representative panel of UK consumers aged from 2 upwards, recruited both online and offline. The ongoing panel size will be guaranteed to be at least 31,000 people at home and 4,000 at work who are "under measurement": this home panel target has already been exceeded and the work panel target will be soon.
People on the panel provide detailed information about themselves, validate this on a regular basis, and confirm their identity each time they log on. Quality controls on data each month mean that around 3/4 of the total panel will be "active" (i.e. their data will be reported)
Results from the panel are reported once a month, ten days after the month end. These are distributed mainly through the UKOM APS online interface, which enables detailed audience, site and campaign analyses.
