How does UKOM APS help online marketing?
UKOM APS brings clarity and consensus to planning brand advertising across the internet, helping advertisers to reach their targets with confidence, and media owners to market their inventory effectively.
Advertisers and agencies have been pushing for a single agreed set of online planning data for ten years. Their advertising campaigns rely on the ability to identify media vehicles which will deliver their reach and frequency objectives efficiently across a whole medium. Until now, site centric data has only explained what a single domain will deliver, not a cross-medium campaign, while competing online planning tools have led to confusion. As a single, industry-agreed system, UKOM APS creates clarity and consensus on planning across the internet.
Further, UKOM APS delivers demographic data of a richer and deeper nature than any other available system enabling more detailed, accurate, confident planning.
For media owners, UKOM APS has client approval, so a sales proposal based on UKOM APS will inevitably gain more trust than one based on other sources. While site-centric data may typically offer a bigger absolute reach figure, a media owner’s revenue depends more on share of audience than reach. UKOM APS also offers validated audience profiles that match the audiences advertisers want to reach, giving more opportunities to effectively market inventory.
