UKOM

Advertisers need common, credible measures to plan brand advertising across media, and the core measures they use are population reach, and frequency.

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Consumers think, feel and do things online the same way they do offline. To enable seamless cross-media planning, UKOM data can be found inside a range of planning tools including IPA TouchPoints 3.

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How does UKOM data compare to site analytics, ABCe audits or other audience systems? This section will help you tell the difference without confusing you with dodgy science.

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The UKOM panel can be found at the heart of Nielsen's ad effectiveness business, giving the reassurance of industry standards to the measurement of Return on Investment.

More (Nielsen website)