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UK insights from the comScore Data Mine


Local Media Entities Are Particularly Popular in Scotland

The popularity of local versus national media is a question that we often get asked at comScore. The below comparison of selected news brands shows that when focusing on internet […]

Posted on: November 20 2013

The popularity of local versus national media is a question that we often get asked at comScore. The below comparison of selected news brands shows that when focusing on internet users living in North East or Central Scotland, the reach of leading local media properties was significantly higher than the average reach levels in the UK during October 2013.

Trinity Mirror had the biggest reach amongst the Scottish online population with 22.6 percent, compared to a 19.4 percent reach amongst the total UK audience. Gannett (owner of Newsquest and recently named Professional Publisher’s Association B2B digital publisher of the year) also had a strong local offering, seeing a Scottish audience reach level of 18.2 percent and an index of 129.

Additionally, Johnston Press achieved a reach of 11.1 percent in Scotland relative to 7.9 percent across the rest of the UK, therefore indexing at 141 in October 2013.

Reach of Local Media in Scotland

 


Independent News & Media is Most Popular News Destination in Ireland, Telegraph is Fastest Growing

The newspaper audience in Ireland has grown by 6 percent over the year from 2 million users in September 2012 to over 2.1 million in September this year. A ranking […]

Posted on: October 31 2013

The newspaper audience in Ireland has grown by 6 percent over the year from 2 million users in September 2012 to over 2.1 million in September this year. A ranking of the top 10 newspapers shows that Independent News & Media (including Independent.ie) is the most popular news destination for the Irish online population with nearly a million users during September 2013, followed by Mail Online and Irishtimes.

Not only is it interesting to see who leads the rankings in terms of audience size, but also to analyse how much these newsbrands have grown over the year. In this top 10, Telegraph Media Group achieved the largest growth over the year with a 190 percent increase in unique visitors. Mirror Online was the second fastest growing property with 66 percent increase in audience size from September 2012 to September 2013, followed by Independent.co.uk with a growth rate of 33 percent.

Top 10 Newspapers in Ireland


Public Broadcasters vs Terrestrial Broadcasters: Who has Largest Share of Online Video?

As the European video landscape continues to evolve, the share of videos delivered via public and terrestrial broadcasters seems to differ significantly across various countries. Looking in particular at the […]

Posted on: October 24 2013

As the European video landscape continues to evolve, the share of videos delivered via public and terrestrial broadcasters seems to differ significantly across various countries. Looking in particular at the UK, Germany and France, in September 2013 the BBC, public broadcaster in the UK, had a far higher share of online videos delivered from TV broadcasters than the public service broadcasters in either Germany or France.

The public broadcasters in Germany are ARD and ZDF, whilst RTL and ProSiebenSat1 are the commercial terrestrial broadcasters. As for France, France Televisions Interactive is the public broadcaster, with Groupe TF1 and Groupe M6 making up the terrestrial broadcaster share.

The chart below shows that the BBC delivers 34 percent of the total videos in the UK from a group comprising BBC, ITV, Channel 4 and Northern & Shell Network (which own Channel Five), whilst ARD and ZDF collectively comprise 11 percent of the videos delivered in Germany and France Televisions Interactive has a 9 percent share of the total videos in France during September 2013.

Public Broadcaster Share of Videos


France Has Highest Reach Worldwide for Jewelry/Luxury Goods/Accessories category

Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC […]

Posted on: October 14 2013

Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to the same period last year.  The top 3 destinations in this category were 6pm.com, Taobao Global and Secoo.com.

When ranking countries by reach, France leads the pack with 17.5 percent of French internet users visiting a Jewelry/Luxury Goods/Accessories site during the month, followed by the Netherlands in second place with 11.4 percent reach and then the US and the UK, both with 10.1 percent reach. Turkey completes the top 5 ranking with 9.4 percent reach worldwide during August 2013.

MultiCountryLuxury_Infographic_FINAL


The UK Newspaper Audience on Tablet is a Quarter of the Size of PC Audience

In July 2013, 12.8 million people in the UK went online via tablet. Looking at the newspaper category in particular, data from comScore MMX Multi-Platform shows that the UK newspaper […]

Posted on: September 30 2013

In July 2013, 12.8 million people in the UK went online via tablet. Looking at the newspaper category in particular, data from comScore MMX Multi-Platform shows that the UK newspaper audience on tablet is a quarter of the size of the PC audience.

Tomorrow, comScore and UKOM are hosting a Multi-Platform planning event for over 400 key people from the UK digital industry, including expert panelists from MEC, Havas, Future Publishing and Arena Media. The event features the launch of new Multi-platform data including PC, Mobile and, for the first time, Tablet as well as industry-specific and seasonal examples of insight-led planning across platforms.

Due to popular demand, registration for this event is now closed. However, if you are interested in receiving the event presentation and materials afterwards, then please sign up here.

UK Newspaper Audience on Tablet


Multi-Platform Users Consume 23 Percent More Content Than PC-Only Users

Consumer consumption of content across platforms is fragmenting at an accelerating pace. Newly released data from comScore MMX Multi-Platform, shows that UK multi-platform users consume 23 percent more digital content […]

Posted on: September 27 2013

Consumer consumption of content across platforms is fragmenting at an accelerating pace. Newly released data from comScore MMX Multi-Platform, shows that UK multi-platform users consume 23 percent more digital content than PC-only users.

To demonstrate the importance of data-driven advertising planning for consumers on multiple devices, comScore & UKOM are hosting an insightful industry event on the 1st October, focused on exploring how the Multi-Platform Majority balances their PC, Mobile and Tablet consumption. The event features global, big-picture insights on the shape of things to come as well as an expert agency panel discussion with representatives from MEC, Havas and Arena Media.

Seats are limited at the event, so register now to confirm your place.

Multiplatform content consumption

The UK Multi-Platform Majority

More than two thirds (69 percent) of the UK digital population are now multiple device users. Our newly released MMX Multi-Platform tablet data revealed that 12.8 million people in the […]

Posted on: September 26 2013

More than two thirds (69 percent) of the UK digital population are now multiple device users. Our newly released MMX Multi-Platform tablet data revealed that 12.8 million people in the UK went online via tablets in July 2013.

Join comScore & UKOM on 1st October as we demonstrate the importance of data-driven advertising planning for consumers on multiple devices. Discover how the Multi-Platform Majority balances their PC, Mobile and Tablet consumption through industry-specific and seasonal examples of insight-led planning across platforms.

Places are limited so register now to confirm your place.

Multi-Platform Majority

 


Video Consumption via Smartphone is Increasing Rapidly in EU5 Countries

The video landscape in Europe is changing. The percentage of EU5 (Spain, Germany, Italy, France and UK) smartphone users that watched a video or TV via their device, at least […]

Posted on: August 19 2013

The video landscape in Europe is changing. The percentage of EU5 (Spain, Germany, Italy, France and UK) smartphone users that watched a video or TV via their device, at least once in a month, has increased 112 percent over the past year to 52.8 million smartphone users (representing 34.8 percent of the EU5 audience) in June 2013.

Germany had the highest growth in mobile video consumption (up 150 percent) reaching 33.5 percent of smartphone users in the three month average ending June 2013. Italy and Spain also showed strong growth (up 124 and 110 percent respectively) with Spain leading the ranking as 40.2 percent of smartphone users watched a video or TV that month. Video consumption on mobile devices was also popular in the UK, reaching 37.2 percent of smartphone users and 26.5 percent of French smartphone owners accessed video content on their mobile in June 2013.

More European mobile insights can be found in our Mobile Barometer Q1 2013 report, produced in partnership with the Mobile Marketing Association (MMA).

Video Consumption EU5


Which UK Apparel Sites Have the Largest Digital Audience?

According to comScore MMX™ Multi-Platform, which provides unduplicated audience measurement across PC browsing, PC video streams and on-network mobile browsing usage, the Total Digital Population (TDP) in the UK was […]

Posted on: August 16 2013

According to comScore MMX™ Multi-Platform, which provides unduplicated audience measurement across PC browsing, PC video streams and on-network mobile browsing usage, the Total Digital Population (TDP) in the UK was 46.1 million in June 2013.

In the UK retail-apparel category, Next Group led the way with a TDP of 4.3 million during the month, followed by ASOS and Arcadia Group with 3.8 million and 3.5 million respectively. Even though New Look had a slightly smaller digital audience (3.1 million), they extended their reach by 14 percent when accounting for on-network mobile browsing in June.

For further digital audience trends and insights, download the latest UK Digital Market Overview Report, which is produced on a monthly basis in partnership with UKOM.

Multi-platform in UK Retail Apparel Category


Half of UK Smartphones Run on Android

In the UK, Android has increased its OS market share by 19 percent from 42 percent share of the market in May 2012 to 50 percent in the three month […]

Posted on: August 01 2013

In the UK, Android has increased its OS market share by 19 percent from 42 percent share of the market in May 2012 to 50 percent in the three month average ending May 2013. Apple’s market share amongst the 33.1 million UK smartphone owners has remained relatively stable, with a growth of 7 percent from May last year to reach 29 percent share in May 2013.

Amongst the other 3 players in the market, Microsoft has seen a big jump over the year from 3 percent market share to 5 percent – a growth of 87 percent. In comparison, Blackberry and Symbian have both seen a decrease in their share of the UK OS market.

For more insights into the UK smartphone market, take a look at our recently published UK Mobile Gaming infographic.

UK Smartphone OS Share Trend

 


Data provided by comScore


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