UK Online Measurement Company (UKOM): Industry governed, multi-platform audience measurement in partnership with comScore.
UKOM Appoints Ian Dowds as Chief Executive Officer
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IAB & UKOM publish “definitive” time people spend online – 2 hrs 51 mins a day
Aims to clear up confusion around online media consumption figures. Mobiles and tablets account for over half (56%) of internet time.
UK Digital Market Overview - April & June 2015
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Some facts about the work UKOM and industry volunteers do on your behalf...
Sixteen subscriber and stakeholder companies give their time voluntarily to UKOM governance and oversight.
Over 130 industry meetings have been held to specify, oversee and publicly explain the services.
Each month, all four comScore services are assessed against 40 technical service levels
For the technically-minded, there's a 100-page methodology document. For the rest of us, a 5-page version.
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