UK Online Measurement Company (UKOM): Industry governed, multi-platform audience measurement in partnership with comScore.
UKOM statement on comScore mobile measurement change
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Some facts about the work UKOM and industry volunteers do on your behalf...
Sixteen subscriber and stakeholder companies give their time voluntarily to UKOM governance and oversight.
Over 130 industry meetings have been held to specify, oversee and publicly explain the services.
Each month, all four comScore services are assessed against 40 technical service levels
For the technically-minded, there's a 100-page methodology document. For the rest of us, a 5-page version.
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