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 <title>UKOM</title>
 <link>http://www.ukom.uk.net</link>
 <description/>
 <language>en</language> 
 <lastBuildDate>Mon, 26 Jul 2010 14:41 +0000</lastBuildDate>
 
 
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 <link>http://www.ukom.uk.net/News/547959/national_readership_survey_appoints_ukomnielsen_to_provide_the_online_data_for_fusion_project_on_combined_print_and_online_readership.html</link>
 <title><![CDATA[National Readership Survey appoints UKOM/Nielsen to provide the online data for fusion project on combined print and online readership]]></title>
 <pubDate>Mon, 26 Jul 2010 14:41 +0000</pubDate>
 <description><![CDATA[The National Readership Survey (NRS) is set to begin its trial project fusing online audience data with NRS readership data, having today appointed UKOM/Nielsen to supply the online data.]]></description>
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 <link>http://www.ukom.uk.net/News/534485/social_media_similar_behaviours_different_reasons.html</link>
 <title><![CDATA[Social Media: Similar behaviours, different reasons]]></title>
 <pubDate>Fri, 09 Jul 2010 16:47 +0000</pubDate>
 <description><![CDATA[First in a series of thought pieces about consumers' internet behaviour. Much of the focus of social media analysis is the under 30’s, but how are the over 30’s engaging with social networking sites and is 30 really a pivotal discriminator of behaviour in social networking?]]></description>
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 <link>http://www.ukom.uk.net/News/529609/ukom_in_the_news_june_2010.html</link>
 <title><![CDATA[UKOM in the news - June 2010]]></title>
 <pubDate>Mon, 05 Jul 2010 11:27 +0000</pubDate>
 <description><![CDATA[A huge array of articles, many about our news that the majority of new Internet users in the last year have been over 50. Includes BBC Radio 2, Daily Mail, Telegraph, Guardian, FT, New Statesman, The Economist, Media Week, Marketing, Marketing Week and New Media Age.]]></description>
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 <link>http://www.ukom.uk.net/News/524859/almost_two_million_more_britons_online_than_last_year_over_half_are_over_50.html</link>
 <title><![CDATA[Almost two million more Britons online than last year - over half are over 50]]></title>
 <pubDate>Wed, 30 Jun 2010 10:28 +0000</pubDate>
 <description><![CDATA[UKOM (The UK Online Measurement Company powered by Nielsen) today revealed that people over 50 years old were responsible for the majority of the increase in the numbers of Britons using the Internet over the last year.]]></description>
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 <link>http://www.ukom.uk.net/News/504773/ukom_in_the_news_may_2010.html</link>
 <title><![CDATA[UKOM in the news - May 2010]]></title>
 <pubDate>Wed, 09 Jun 2010 11:38 +0000</pubDate>
 <description><![CDATA[Articles from BBC News, TV and Online, Financial Times, Metro, The Independent, Marketing Week, New Media Age and Brandrepublic]]></description>
</item>
 
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 <link>http://www.ukom.uk.net/News/489573/major_press_coverage_following_the_bbc_news_interview.html</link>
 <title><![CDATA[Major press coverage following the BBC news interview]]></title>
 <pubDate>Fri, 21 May 2010 08:05 +0000</pubDate>
 <description><![CDATA[Articles from the Telegraph, Metro, Marketing Week, Media Week, New Media Age and BBC Technology]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/News/489261/bbc_news_brits_spend_one_day_a_month_on_the_internet.html</link>
 <title><![CDATA[BBC News: Brits spend one day a month on the Internet]]></title>
 <pubDate>Thu, 20 May 2010 21:03 +0000</pubDate>
 <description><![CDATA[Video of Nielsen's Alex Burmaster explaining how Britons spend their time online, including the ten most time-consuming activities.]]></description>
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 <link>http://www.ukom.uk.net/News/487947/ukom_reveals_the_changing_way_in_which_britons_spend_their_time_online.html</link>
 <title><![CDATA[UKOM REVEALS THE CHANGING WAY IN WHICH BRITONS  SPEND THEIR TIME ONLINE]]></title>
 <pubDate>Wed, 19 May 2010 09:41 +0000</pubDate>
 <description><![CDATA[London, 19th May 2010: UKOM (The UK Online Measurement Company) today revealed how the way Britons spend their time online has changed over the last three years. Although Britons spent 65 percent more time online in April 2010 (884 million hours) than they did in April 2007 (536 million hours), the way in which this time has been allocated across different sectors has changed dramatically.]]></description>
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 <link>http://www.ukom.uk.net/News/486480/ukom_in_the_news_april_2010.html</link>
 <title><![CDATA[UKOM in the news - April 2010]]></title>
 <pubDate>Mon, 17 May 2010 12:03 +0000</pubDate>
 <description><![CDATA[Articles from The Guardian, New Media Age, Brandrepublic and Marketing Week.]]></description>
</item>
 
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 <link>http://www.ukom.uk.net/News/470680/ukom_aps_gives_early_warning_of_the_rise_of_the_lib_dems.html</link>
 <title><![CDATA[UKOM APS gives early warning of the rise of the Lib Dems]]></title>
 <pubDate>Fri, 23 Apr 2010 15:19 +0000</pubDate>
 <description><![CDATA[UKOM and Nielsen looked into UK usage of political party websites in March, and reported that the Lib Dems had already caught Labour in the online popularity stakes.]]></description>
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 <link>http://www.ukom.uk.net/Downloads/445706/uk_online_media_landscape_may_2010_data.html</link>
 <title><![CDATA[UK Online Media Landscape - May 2010 data]]></title>
 <pubDate>Mon, 22 Mar 2010 18:17 +0000</pubDate>
 <description><![CDATA[A powerpoint presentation with the latest topline facts and figures on UK online web usage, from UKOM APS]]></description>
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 <link>http://www.ukom.uk.net/technical/445673/ukom_aps_methodology_in_brief.html</link>
 <title><![CDATA[UKOM APS methodology in brief]]></title>
 <pubDate>Mon, 22 Mar 2010 17:43 +0000</pubDate>
 <description><![CDATA[UKOM APS is based on panels of UK internet users, recruited, calibrated and weighted to be representative of the UK population aged 2+ at home and at work.]]></description>
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 <link>http://www.ukom.uk.net/News/440740/advertisers_make_the_case_for_ukom.html</link>
 <title><![CDATA[Advertisers make the case for UKOM]]></title>
 <pubDate>Mon, 15 Mar 2010 21:42 +0000</pubDate>
 <description><![CDATA[Senior advertisers from Kelloggs, Honda and the COI give their views on why online brand advertisers need UKOM.]]></description>
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 <link>http://www.ukom.uk.net/Downloads/439984/ukom_factsheets.html</link>
 <title><![CDATA[UKOM factsheets]]></title>
 <pubDate>Sun, 14 Mar 2010 22:00 +0000</pubDate>
 <description><![CDATA[PDF factsheets for Planning Agencies and Media Owners]]></description>
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 <link>http://www.ukom.uk.net/Downloads/439979/ukom_opportunities_for_online.html</link>
 <title><![CDATA[UKOM: opportunities for online]]></title>
 <pubDate>Sun, 14 Mar 2010 21:46 +0000</pubDate>
 <description><![CDATA[]]></description>
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 <link>http://www.ukom.uk.net/Downloads/439978/ukom_and_brand_advertisers_needs.html</link>
 <title><![CDATA[UKOM and brand advertisers' needs]]></title>
 <pubDate>Sun, 14 Mar 2010 21:44 +0000</pubDate>
 <description><![CDATA[]]></description>
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 <link>http://www.ukom.uk.net/Downloads/439977/the_need_for_common_language_across_media.html</link>
 <title><![CDATA[The need for common language across media]]></title>
 <pubDate>Sun, 14 Mar 2010 21:39 +0000</pubDate>
 <description><![CDATA[]]></description>
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 <link>http://www.ukom.uk.net/technical/416796/ukom_position_on_hybrid_measurement.html</link>
 <title><![CDATA[UKOM position on Hybrid Measurement]]></title>
 <pubDate>Mon, 15 Feb 2010 20:14 +0000</pubDate>
 <description><![CDATA[]]></description>
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 <link>http://www.ukom.uk.net/News/415120/ukom_publishes_first_ever_data_from_industryagreed_uk_online_audience_planning_system.html</link>
 <title><![CDATA[UKOM PUBLISHES FIRST EVER DATA FROM INDUSTRY-AGREED UK ONLINE AUDIENCE PLANNING SYSTEM]]></title>
 <pubDate>Fri, 12 Feb 2010 14:19 +0000</pubDate>
 <description><![CDATA[Advertisers can now plan online campaigns using the same targeted reach and frequency measures in an industry-approved system just as they do with TV, radio and print]]></description>
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 <link>http://www.ukom.uk.net/Governance/413572/ukom_governance_charter.html</link>
 <title><![CDATA[UKOM Governance Charter]]></title>
 <pubDate>Wed, 10 Feb 2010 09:00 +0000</pubDate>
 <description><![CDATA[This charter aims to define how the relationships (and payments) between subscribers UKOM and Nielsen work. It also provides clarity for subscribers as to how UKOM is governed and how each can and should integrate with that process. It should be remembered that UKOM is a not-for-profit organisation which is owned jointly by AOP and IAB.]]></description>
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 <link>http://www.ukom.uk.net/Governance/407764/ukom_governance.html</link>
 <title><![CDATA[UKOM Governance]]></title>
 <pubDate>Sun, 31 Jan 2010 10:56 +0000</pubDate>
 <description><![CDATA[The UK Online Measurement Company is a cross-industry organisation set up to specify and oversee the robust measurement of online audiences, to the standards required by for the purposes of brand campaign planning by advertisers and agencies. It is run by the IAB and AOP representing media owners, with oversight by ISBA on behalf of advertisers and IPA on behalf of agencies.]]></description>
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 <link>http://www.ukom.uk.net/technical/407049/the_ukomnrs_online_population_establishment_survey.html</link>
 <title><![CDATA[The UKOM/NRS Online Population Establishment Survey]]></title>
 <pubDate>Fri, 29 Jan 2010 16:56 +0000</pubDate>
 <description><![CDATA[At the core of any industry measurement system there needs to be an agreed set of universes. Providing these to UKOM, is the UKOM/NRS Online Population Survey.]]></description>
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 <link>http://www.ukom.uk.net/News/406879/ukom_gears_up_for_feb_10th_launch.html</link>
 <title><![CDATA[UKOM gears up for Feb 10th launch]]></title>
 <pubDate>Fri, 29 Jan 2010 12:24 +0000</pubDate>
 <description><![CDATA[The new UKOM Audience Planning System (APS) goes live on February 10th. For the first time, brand advertisers will have the foundation reach & frequency data they need, with the quality required for planning brand advertising across online media.]]></description>
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 <link>http://www.ukom.uk.net/News/406877/ukom_appoints_launch_marketing_team.html</link>
 <title><![CDATA[UKOM appoints launch marketing team]]></title>
 <pubDate>Fri, 29 Jan 2010 12:14 +0000</pubDate>
 <description><![CDATA[Douglas McArthur OBE, Non-Exec Chairman of UKOM has announced the appointment of a marketing team for the launch phase of UKOM APS.]]></description>
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 <link>http://www.ukom.uk.net/faqs/406750/faqs.html</link>
 <title><![CDATA[FAQs]]></title>
 <pubDate>Fri, 29 Jan 2010 09:19 +0000</pubDate>
 <description><![CDATA[General FAQs]]></description>
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