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 <title>UKOM</title>
 <link>http://www.ukom.uk.net</link>
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 <lastBuildDate>Mon, 15 Feb 2010 20:14 +0000</lastBuildDate>
 
 
 <item>
 <link>http://www.ukom.uk.net/technical/416796/ukom_position_on_hybrid_measurement.html</link>
 <title><![CDATA[UKOM position on Hybrid Measurement]]></title>
 <pubDate>Mon, 15 Feb 2010 20:14 +0000</pubDate>
 <description><![CDATA[]]></description>
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 <item>
 <link>http://www.ukom.uk.net/News/415120/ukom_publishes_first_ever_data_from_industryagreed_uk_online_audience_planning_system.html</link>
 <title><![CDATA[UKOM PUBLISHES FIRST EVER DATA FROM INDUSTRY-AGREED UK ONLINE AUDIENCE PLANNING SYSTEM]]></title>
 <pubDate>Fri, 12 Feb 2010 14:19 +0000</pubDate>
 <description><![CDATA[Advertisers can now plan online campaigns using the same targeted reach and frequency measures in an industry-approved system just as they do with TV, radio and print]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/Governance/413572/ukom_governance_charter.html</link>
 <title><![CDATA[UKOM Governance Charter]]></title>
 <pubDate>Wed, 10 Feb 2010 09:00 +0000</pubDate>
 <description><![CDATA[This charter aims to define how the relationships (and payments) between subscribers UKOM and Nielsen work. It also provides clarity for subscribers as to how UKOM is governed and how each can and should integrate with that process. It should be remembered that UKOM is a not-for-profit organisation which is owned jointly by AOP and IAB.]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/Governance/407764/ukom_governance.html</link>
 <title><![CDATA[UKOM Governance]]></title>
 <pubDate>Sun, 31 Jan 2010 10:56 +0000</pubDate>
 <description><![CDATA[The UK Online Measurement Company is a cross-industry organisation set up to specify and oversee the robust measurement of online audiences, to the standards required by for the purposes of brand campaign planning by advertisers and agencies. It is run by the IAB and AOP representing media owners, with oversight by ISBA on behalf of advertisers and IPA on behalf of agencies.]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/technical/407049/the_ukomnrs_online_population_establishment_survey.html</link>
 <title><![CDATA[The UKOM/NRS Online Population Establishment Survey]]></title>
 <pubDate>Fri, 29 Jan 2010 16:56 +0000</pubDate>
 <description><![CDATA[At the core of any industry measurement system there needs to be an agreed set of universes. Providing these to UKOM, is the UKOM/NRS Online Population Survey.]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/News/406879/ukom_gears_up_for_feb_10th_launch.html</link>
 <title><![CDATA[UKOM gears up for Feb 10th launch]]></title>
 <pubDate>Fri, 29 Jan 2010 12:24 +0000</pubDate>
 <description><![CDATA[The new UKOM Audience Planning System (APS) goes live on February 10th. For the first time, brand advertisers will have the foundation reach & frequency data they need, with the quality required for planning brand advertising across online media.]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/News/406877/ukom_appoints_launch_marketing_team.html</link>
 <title><![CDATA[UKOM appoints launch marketing team]]></title>
 <pubDate>Fri, 29 Jan 2010 12:14 +0000</pubDate>
 <description><![CDATA[Douglas McArthur OBE, Non-Exec Chairman of UKOM has announced the appointment of a marketing team for the launch phase of UKOM APS.]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/faqs/406750/faqs.html</link>
 <title><![CDATA[FAQs]]></title>
 <pubDate>Fri, 29 Jan 2010 09:19 +0000</pubDate>
 <description><![CDATA[General FAQs]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/contact/397294/contact_us.html</link>
 <title><![CDATA[Contact us]]></title>
 <pubDate>Wed, 13 Jan 2010 10:04 +0000</pubDate>
 <description><![CDATA[For any enquiries about UKOM please contact...<br/><br/>]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/about/392984/how_can_i_access_ukom_aps.html</link>
 <title><![CDATA[How can I access UKOM APS?]]></title>
 <pubDate>Wed, 06 Jan 2010 10:37 +0000</pubDate>
 <description><![CDATA[Subscribers pay a standard fee to access detailed monthly UKOM APS through desktop software. Topline data is also released each month via MediaTel.co.uk]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/about/392983/how_does_ukom_aps_help_online_marketing.html</link>
 <title><![CDATA[How does UKOM APS help online marketing?]]></title>
 <pubDate>Wed, 06 Jan 2010 10:37 +0000</pubDate>
 <description><![CDATA[UKOM APS brings clarity and consensus to planning brand advertising across the internet, helping advertisers to reach their targets with confidence, and media owners to market their inventory effectively.]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/about/392982/how_does_ukom_aps_work.html</link>
 <title><![CDATA[How does UKOM APS work?]]></title>
 <pubDate>Wed, 06 Jan 2010 10:37 +0000</pubDate>
 <description><![CDATA[UKOM APS uses a nationally-representative and carefully validated panel to provide robust monthly audience data, in easy-to-use analysis software, for planning brand advertising campaigns.]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/about/392981/what_is_ukom_aps.html</link>
 <title><![CDATA[What is UKOM APS?]]></title>
 <pubDate>Wed, 06 Jan 2010 10:36 +0000</pubDate>
 <description><![CDATA[UKOM APS is a media industry measurement of UK consumers’ online activity, specified by UKOM Ltd and delivered by Nielsen, to the standard required by the industry for planning online brand advertising campaigns.]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/about/386314/ukom_governance.html</link>
 <title><![CDATA[UKOM Governance]]></title>
 <pubDate>Wed, 23 Dec 2009 10:51 +0000</pubDate>
 <description><![CDATA[The UK Online Measurement Company is a cross-industry organisation set up to specify and oversee the robust measurement of online audiences, to the standards required by for the purposes of brand campaign planning by advertisers and agencies. It is run by the IAB and AOP representing media owners, with oversight by ISBA on behalf of advertisers and IPA on behalf of agencies.]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/News/386313/ukom_appoints_douglas_mcarthur_obe_as_chairman.html</link>
 <title><![CDATA[UKOM appoints Douglas McArthur OBE as chairman ]]></title>
 <pubDate>Wed, 23 Dec 2009 10:45 +0000</pubDate>
 <description><![CDATA[Former RAB chief enlisted to lead the UK Online Measurement Company as January 2010 launch approaches.]]></description>
</item>
 
 <item>
 <link>http://www.ukom.uk.net/News/386311/ukom_confirms_appointment_of_nielsen_to_launch_industryagreed_planning_system.html</link>
 <title><![CDATA[UKOM confirms appointment of Nielsen to launch industry-agreed planning system. ]]></title>
 <pubDate>Wed, 23 Dec 2009 10:45 +0000</pubDate>
 <description><![CDATA[UKOM – the UK online measurement company – has appointed The Nielsen Company as its official partner to deliver an industry-agreed online audience planning system.]]></description>
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