21/10/16 With much comment across the industry on Facebook’s mea culpa last month on its measurement of its own video advertising, Mark Finney, Director of Media and Advertising at ISBA, gives his perspective on the need for all to cooperate on industry standards for measurement. PLUS we recap the UKOM-sponsored - and best-rated - breakout session at IAB Engage last week, “Four Lessons from History on Data & its Application” by ZenithOptimedia’s Richard Shotton.
12/10/16 We recap the UKOM-sponsored - and best-rated - breakout session at IAB Engage 2016, “Four Lessons from History on Data & its Application”
16/9/16 In recognition of the ever growing popularity of streaming audio services (e.g. Spotify, Soundcloud and online radio etc.) the methodology for comScore’s UKOM-approved MoMX measurement of duration is being enhanced to reflect users’ frequent multi-tasking behaviour.
15/9/16 UKOM Opinion: Are data and digital ad-technology solving or driving marketing’s challenges - or simply adding to them?
31/8/16 In July 2016 only 38% of adults' internet time was spent on PCs and laptops. However, smartphones and tablets don’t dominate uniformly across all content and this month UKOM identifies categories where the PC/laptop still dominates...
29/7/16 UKOM has released the latest in its series of quarterly Digital Market Overview reports.
14/7/2016 Talking about the weather is said to be a British national pastime. In 2010 a survey for Kate Fox’s book ‘Watching the English’ revealed that 90% of Brits had discussed the weather in the last six hours. So are we really obsessed with the weather or do we just like talking about it? UKOM investigates…
8/6/2016 The 10th June sees the start of UEFA’s Euro 2016 Football Championships in France. The UK is well represented this year with England, Wales and Northern Ireland all competing but who are the favourites to win?
2/6/2016 Women are more likely than men to use the internet on their mobile phones according to a new report released by UKOM, based on comScore cross-platform online data.
9/5/16 UKOM has released the first of its new quarterly Digital Market Overview reports.
7/4/16 UKOM has appointed Julie Forey as its first Director of Insight.
16/2/16 On one hand, averages don’t always, of course, tell the entire story...
16/2/2016 The IAB and UKOM have published a definitive figure on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
Building on MMX, Mobile Metrix and Video Metrix from the comScore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of online audiences across desktop, tablet and smartphones.
Aims to clear up confusion around online media consumption figures. Mobiles and tablets account for over half (56%) of internet time.
UKOM announces the appointment of Ian Dowds as its first CEO.
UKOM governance, progress, and education. Video explaining the role of UKOM and comScore.
James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium - caused by uncertainty amid the complexity of data and solutions.
comScore will publish UKOM-approved Tablet data from the release of March data (due in April 2014)
Presentation to the AOP Spring Conference, March 2014
ABC issues compliance certificate for census data in UKOM-approved comScore MMX
Article from The Guardian, 13/11/13
Article from Journalism.co.uk
Article from MediaTel Newsline, 07/11/13
Article from The Drum, 26/09/13
Article from The Drum, 01/10/13
UKOM value update July 2013
UKOM and comScore are bringing forward industry-approved measurement of Tablet device audiences, from August 2013.
Presentation from UKOM event on 7/2/13
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