7/4/16 UKOM has appointed Julie Forey as its first Director of Insight.
16/2/16 On one hand, averages don’t always, of course, tell the entire story...
16/2/16 The IAB and UKOM have published a definitive figure on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
Building on MMX, Mobile Metrix and Video Metrix from the comScore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of online audiences across desktop, tablet and smartphones.
Aims to clear up confusion around online media consumption figures. Mobiles and tablets account for over half (56%) of internet time.
UKOM announces the appointment of Ian Dowds as its first CEO.
UKOM governance, progress, and education. Video explaining the role of UKOM and comScore.
James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium - caused by uncertainty amid the complexity of data and solutions.
comScore will publish UKOM-approved Tablet data from the release of March data (due in April 2014)
Presentation to the AOP Spring Conference, March 2014
ABC issues compliance certificate for census data in UKOM-approved comScore MMX
Article from The Guardian, 13/11/13
Article from Journalism.co.uk
Article from MediaTel Newsline, 07/11/13
Article from The Drum, 26/09/13
Article from The Drum, 01/10/13
UKOM value update July 2013
UKOM and comScore are bringing forward industry-approved measurement of Tablet device audiences, from August 2013.
Presentation from UKOM event on 7/2/13
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