News


Are Brits really obsessed with the weather?

14/7/2016 Talking about the weather is said to be a British national pastime. In 2010 a survey for Kate Fox’s book ‘Watching the English’ revealed that 90% of Brits had discussed the weather in the last six hours. So are we really obsessed with the weather or do we just like talking about it? UKOM investigates…


Euro 2016 – Are online bookies set to cash in? UKOM takes a look at online betting in the UK

8/6/2016 The 10th June sees the start of UEFA’s Euro 2016 Football Championships in France. The UK is well represented this year with England, Wales and Northern Ireland all competing but who are the favourites to win?


Women driving mobile internet time

2/6/2016 Women are more likely than men to use the internet on their mobile phones according to a new report released by UKOM, based on comScore cross-platform online data.


UKOM releases first Digital Market Overview report

9/5/16 UKOM has released the first of its new quarterly Digital Market Overview reports.


UKOM appoints Julie Forey as Director of Insight

7/4/16 UKOM has appointed Julie Forey as its first Director of Insight.


Ian Dowds, CEO of UKOM, writes about the latest time spent figures from UKOM

16/2/16 On one hand, averages don’t always, of course, tell the entire story...


IAB and UKOM publish definitive figure on time spent online

16/2/2016 The IAB and UKOM have published a definitive figure on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.


UKOM makes comScore MMX Multi-Platform data of record for UK industry standard audience measurement

Building on MMX, Mobile Metrix and Video Metrix from the comScore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of online audiences across desktop, tablet and smartphones.


IAB & UKOM Publish “Definitive” Time People Spend Online –  2 Hrs 51 Mins A Day

Aims to clear up confusion around online media consumption figures. Mobiles and tablets account for over half (56%) of internet time.


UKOM Appoints Ian Dowds as Chief Executive Officer

UKOM announces the appointment of Ian Dowds as its first CEO.


UK Digital Market Overview June 2015


UK Digital Market Overview April 2015


UKOM Reappoints comScore as Official Partner for UK Online Audience Measurement


UK Digital Market Overview February 2015


From GSMA MMM to Mobile Metrix: The Evolution of UK Mobile Media Measurement


UKOM statement on comScore mobile measurement change


Planning insights: big supermarket brands enjoy greater user loyalty


Planning insights: rules of media still apply in digital


How UKOM ensures responsible measurement in online: one big idea in one small video.

UKOM governance, progress, and education. Video explaining the role of UKOM and comScore.


Opinion: Let’s not make a virtue of complexity.

James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium - caused by uncertainty amid the complexity of data and solutions.


Separate Tablet data from March 2014

comScore will publish UKOM-approved Tablet data from the release of March data (due in April 2014)


Same consumers, different platforms

Presentation to the AOP Spring Conference, March 2014


ABC issues compliance certificate for UKOM-approved comScore MMX

ABC issues compliance certificate for census data in UKOM-approved comScore MMX


Mail Online most popular UK online news brand

Article from The Guardian, 13/11/13


New report on 25 most-read digital news brands in UK

Article from Journalism.co.uk


PLatforms to People: a story of multi-platform measurement

Article from MediaTel Newsline, 07/11/13


UK Tablet audience measured at 12.8m

Article from The Drum, 26/09/13


Weaning the industry off poor measurement

Article from The Drum, 01/10/13


comScore & UKOM Present The Multi-Platform Majority


UKOM/comScore research processes earn ABC endorsement for census data


Bringing confidence to digital-first planning

UKOM value update July 2013


New IPA report ‘The Big Opportunity - Audience Research meets Big data’


Jamie Walters of Metro discusses upcoming release of Tablet browsing data


Tablets now account for 8% of website traffic: UKOM and comScore announce early data release date

UKOM and comScore are bringing forward industry-approved measurement of Tablet device audiences, from August 2013.


Are you seeing people or just data? UKOM sponsors 25th ISBA Annual Conference


UKOM presentation to MRG on 27th Feb 2013


First UKOM-approved comScore MMX data released


UKOM and comScore present 2013 services to the industry

Presentation from UKOM event on 7/2/13


Agencies welcome UKOM and ComScore’s cross-platform media planning metric (The Drum)


UKOM and ComScore tie-up adds weight to mobile marketing measurement (Marketing Week)


UKOM enters three-year exclusive contract with comScore


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