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News


Planning insights: big supermarket brands enjoy greater user loyalty


Planning insights: rules of media still apply in digital


How UKOM ensures responsible measurement in online: one big idea in one small video.

UKOM governance, progress, and education. Video explaining the role of UKOM and comScore.


Opinion: Let’s not make a virtue of complexity.

James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium - caused by uncertainty amid the complexity of data and solutions.


Separate Tablet data from March 2014

comScore will publish UKOM-approved Tablet data from the release of March data (due in April 2014)


Same consumers, different platforms

Presentation to the AOP Spring Conference, March 2014


ABC issues compliance certificate for UKOM-approved comScore MMX

ABC issues compliance certificate for census data in UKOM-approved comScore MMX


Mail Online most popular UK online news brand

Article from The Guardian, 13/11/13


New report on 25 most-read digital news brands in UK

Article from Journalism.co.uk


PLatforms to People: a story of multi-platform measurement

Article from MediaTel Newsline, 07/11/13


UK Tablet audience measured at 12.8m

Article from The Drum, 26/09/13


Weaning the industry off poor measurement

Article from The Drum, 01/10/13


comScore & UKOM Present The Multi-Platform Majority


UKOM/comScore research processes earn ABC endorsement for census data


Bringing confidence to digital-first planning

UKOM value update July 2013


New IPA report ‘The Big Opportunity - Audience Research meets Big data’


Jamie Walters of Metro discusses upcoming release of Tablet browsing data


Tablets now account for 8% of website traffic: UKOM and comScore announce early data release date

UKOM and comScore are bringing forward industry-approved measurement of Tablet device audiences, from August 2013.


Are you seeing people or just data? UKOM sponsors 25th ISBA Annual Conference


UKOM presentation to MRG on 27th Feb 2013


First UKOM-approved comScore MMX data released


UKOM and comScore present 2013 services to the industry

Presentation from UKOM event on 7/2/13


Agencies welcome UKOM and ComScore’s cross-platform media planning metric (The Drum)


UKOM and ComScore tie-up adds weight to mobile marketing measurement (Marketing Week)


UKOM enters three-year exclusive contract with comScore


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