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First UKOM-approved comScore MMX data released


comScore Media Metrix (MMX) data has been released for the first time today, with full UKOM-led industry endorsement.

The release of industry-endorsed comScore MMX data follows months of detailed review by UKOM and its commercial and technical committees, and means that the industry now has both an accepted currency for people-centric website audience measurement, and a tool for planning cross-platform campaigns.

Data are available to subscribers via comScore MyMetrix

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