UKOM

Over seventy UK media owners and agencies are full subscribers to UKOM, while many more companies can access topline data through MediaTel.co.uk and IPA TouchPoints 3

Subscriber lists

Confidence in audience measurement requires an open and transparent system, and a level playing field. So here are the details.

UKOM APS methodology

If you're interested in how we approve tools and processes to carry the UKOM brand, here is an overview:
UKOM Technical Review Process

5 facts you need to know about UKOM and Nielsen’s hybrid plans

Total audience data

Behind UKOM sits a cross-industry Board, comprising Directors from IAB and AOP, observers from ISBA and IPA, and an independent Chair.

UKOM Board

A summary of UKOM's industry consultation indicating where the data is currently being used and highlighting future developments
Future developments

UKOM's cross-industry Technical Group of media owner and agency research experts ensure that Nielsen's systems deliver the best research standards possible for the industry's investment.

Technical Group

See what the Technical Group is working on at the moment...
Technical Group work in progress