comScore Mobile Metrix


comScore Mobile Metrix® captures total mobile audience behaviour on browsers and apps across smartphones and tablets. With Mobile Metrix, publishers can demonstrate the value of their mobile application and mobile website audiences to advertisers.

Product Benefits

  • Evaluate your own or competitive mobile media properties to inform commercial, editorial and product decisions.
  • Validate the size and engagement of your mobile app and browser audiences relative to competitors.
  • Evaluate mobile app performance over time and identify long-term trends within a category.
  • Measure your audience reach to demonstrate the potential impact of your media on an agency’s planned campaign.

 

comScore Mobile Metrix® is the UKOM-approved product for UK online mobile audience measurement.

 

Publishers and content owners can find out more from comScore here, advertisers and their agencies can find out more here. Or contact UKOM to discuss.

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