The Industry-Approved Online Audience Measurement and Media Planning Solution
Knowing the size of your site’s audience just isn’t enough. As a UKOM-approved service, MMX® provides a complete view into the consumption habits of your audience as well as your competitive set, along with demographics and cross-visitation information.
That’s why UK and global advertisers, agencies and publishers rely on MMX as the standard currency for online measurement. MMX leverages comScore’s Unified Digital Measurement methodology, to provide full insight into a site’s total audience.
For the UK market, MMX reports on more than 50,000 entities, measuring audience composition and performance within key user segments. You can use it to plan targeted campaigns based on a variety of demographic, lifestyle, product ownership and behavioral characteristics. These advertiser-friendly definitions allow you to easily compare online with other media for brand advertising, using cross-media metrics such as reach, frequency and GRPs.
If you have any questions please get in touch and we will be more than happy to help.
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