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comScore Multi-Platform

An holistic and de-duplicated view of audiences and their behaviour across all three main digital platforms: web, video and mobile.

comScore Multi Platform, approved by UKOM gives you clarity on the total reach and frequency among your chosen target audience for web, mobile and video combined.

Using the industry-standard demographic audience definitions combined with behavioural measures, planners and salespeople can create detailed consumer typologies for improved campaign planning, evaluate the impact of cookie deletion on campaign planning, and assess consumers' use of different media devices to better understand the provenance and nature of web traffic.

Multi Platform is available as an additional service to subscribers taking any of the core UKOM-approved services (Media Metrix, Video Metrix, and GSMA Mobile Media Metrix)

Contact UKOM/comScore to find out more.

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