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comScore Video Metrix


The Industry-Approved Online Video Measurement and Planning Service

Online video is now a fully established and distinct entertainment channel in the eyes of consumers, broadcasters and advertisers. According to the H1 2012 IAB / PwC adspend report, online video showed growth of over 43% year on year meaning that the sector was worth £70 million for the first half of last year.

From advertising and top television programs to viral videos and syndicated traffic, comScore Video Metrix provides objective insights through industry-approved measurement. Its coverage is unmatched, providing the opportunity to plan mass-market campaigns: all the major UK broadcasters and YouTube are among those providing server data for Video Metrix. The service also uses the same demographic and behavioural audience definitions as Media Metrix, meaning you can effectively plan online video as part of a cross-media campaign.

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