comScore Video Metrix

comScore Video Metrix® measures consumers' digital video usage, providing end-to-end measurement of video content and advertising on desktops. Publishers and content networks can showcase the true value of their video inventory, benchmark against competitors, and inform editorial development based on independent and accurate measurement.

Product Benefits

  • Understand and compare audiences for both your video content and advertising as well as your competitors.
  • Build a unique sales story that leverages your video content reach, demographic indexing and duration metrics to reflect engagement.
  • Inform video content creation using trends and performance of your content and content from other brands within the category.


comScore Video Metrix® is the UKOM-approved product for UK online video audience measurement.


Find out more from comScore or contact UKOM to discuss.


Contact us

If you have any questions please get in touch and we will be more than happy to help.

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