A fuller product overview is available to UKOM APS subscribers. Below are some documents which just give a broad overview of how UKOM APS works.
UKOM APS methodology in brief
UKOM APS is based on panels of UK internet users, recruited, calibrated and weighted to be representative of the UK population aged 2+ at home and at work.
more...
The UKOM/NRS Online Population Establishment Survey
At the core of any industry measurement system there needs to be an agreed set of universes. Providing these to UKOM, is the UKOM/NRS Online Population Survey. more...
