Thought Pieces
A selection of presentations and papers on digital's place in the bigger picture...
- Video measurement Q&A with Guy Phillipson
- Online Grocery Shopping: a Nielsen opinion on this sector that draws on Homescan and survey data as well as UKOM
- Joining the dots: measuring the ROI of online brand advertising
- Using fusion to demonstrate the net reach of TV and online
- Traditional advertising is driving price comparison site traffic
- Are consumers seeking the comfort of familiar brands online?
- Over 50s are the new netizens
- Do the over 30s get Social Media?
- How online and radio can work together (RAB/IAB research)