Planning Systems
A subscription to UKOM includes access to Nielsen Answers, the bespoke analysis and planning system. UKOM data is also available in advanced media planning tools, and through MediaTel.co.uk:-
Nielsen Answers
Online interface including site audience profiling and reach & frequency analysis.
KMR Choices
Advanced cross-tabulation and campaign optinisation software.
Nielsen IMS
Advanced cross-tabulation and campaign optimisation software, also offering Fusion on the Fly (the option to fuse UKOM data to other data sources including TGI, NRS, proprietary surveys etc)
Telmar
Advanced cross-tabulation and campaign optimisation software, also offering MultiBasing (the option to fuse UKOM data to other data sources including TGI, NRS, proprietary surveys etc)
MediaTel
A comprehensive database of media information, audiences and contacts, including top-line UKOM audience data.