The UKOM and Ipsos teams won Best Media Research Tracking or Syndicated Project at the Adwanted Media Research Awards 2024, held at the Banking Hall in London on March 6.
December 2023 Online Market Overview using UKOM approved data from Ipsos iris.
If you didn’t get round to purchasing an advent calendar or wanted to save your pennies, major brands are once again enticing you to open digital doors for free in the run up to Christmas. A couple of the biggest brands offering advent calendars online this year are M&S and John Lewis.
The UKOM and Ipsos iris teams won Best Industry Body Research at the Media Research Group Awards on November 24 and celebrated a Highly Commended in Best Research Innovation. This marks the first time the UK standard for online audience measurement has been singled out for awards recognition.
September 2023 Digital Market Overview using UKOM approved data from Ipsos iris.
Sky Media, the sales arm of Sky, has achieved a significant first in the UK as the only publisher to be able to report ‘off-platform’ distributed video, following development with Ipsos iris and endorsement by UKOM.
The expansion of audience targets within media, especially digital, has contributed to much debate around the usefulness of traditional demographics in media planning. However, age is still a very important variable in understanding differences in people’s online activity. This is particularly evident when looking at daily use of social media brands.
Dominic Carter, Group Chief Commercial Officer, News UK
Jon Mew, CEO, IAB (UK)
Richard Reeves, Managing Director, AOP
Belinda Beeftink, Research Director, IPA
Steve Chester, Director of Media, ISBA
A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.