Ipsos iris is an opt in app designed for market research purposes to enable the media industry to get an understanding of online audience behaviour.

The software runs in the background of a panellist’s device and monitors websites visited, apps used and videos watched, however, sensitive data such as phone calls, the content of messaging apps, or any secure data such as password or bank details, is NOT collected.

The Ipsos Business Excellence systems and processes are designed to ensure all Ipsos MORI projects are fully compliant with data protection legislation and adhere to the international standard for information security, ISO 27001, to which Ipsos MORI is certified. Full details can be found in the Ipsos iris Privacy Policy here https://irispanel.ipsos.com/privacy-policy

Panellists may choose to leave the panel at any time and are provided with information about how to leave (including app uninstallation details). Ipsos also have processes in place to handle GDPR Subject Access Requests (SARs) and requests to erase data.

Ipsos compliance teams are tasked with responding promptly to any privacy-related grievances or concerns raised by research panellists/respondents.