Below you will find the most recently published UKOM Ipsos iris monthly data for the UK's top 20 online group properties. Please note that the 'Audience Reach (%)' figure is based on the UK Total Internet Population (15+ yrs), c.49,809,000 people in March 2024.
Source: Ipsos iris Online Audience Measurement Service, April 2024
Base - All aged 15+ years using PC/laptop, smartphone or tablet device(s) in that month*
*NB Duration (Total Mins (MM) & Avg. Mins PP) not measured for sites or apps running in device background/'out of focus'
RANK | MEDIA | AUDIENCE (000S) | AUDIENCE REACH (%) | TOTAL MINS (MM) | AVG. MINS PP | PAGE VIEWS (MM) |
TOTAL INTERNET POPULATION (15+) | 49,809 | 100.00 | 405,729 | 8145:39 | 105,451 | |
1 | Alphabet | 49,452 | 99.28 | 100,955 | 2041:28 | 26,630 |
2 | Meta | 47,926 | 96.22 | 85,113 | 1775:56 | 4,545 |
3 | Amazon, Inc | 45,134 | 90.61 | 9,701 | 214:56 | 4,052 |
4 | Microsoft Corporation | 43,350 | 87.03 | 11,265 | 259:52 | 5,672 |
5 | BBC Corporation | 40,003 | 80.31 | 9,413 | 235:19 | 2,850 |
6 | Reach Plc | 34,257 | 68.78 | 673 | 19:40 | 816 |
7 | eBay Inc | 31,760 | 63.76 | 2,773 | 87:18 | 1,224 |
8 | PayPal Inc | 31,118 | 62.47 | 400 | 12:50 | 645 |
9 | Apple Inc | 30,766 | 61.77 | 6,258 | 203:25 | 164 |
10 | UK Government | 29,610 | 59.45 | 760 | 25:40 | 920 |
11 | Sky | 29,286 | 58.80 | 1,308 | 44:39 | 405 |
12 | News UK Sites | 29,285 | 58.80 | 1,038 | 35:26 | 317 |
13 | Mail Metro Media | 28,653 | 57.53 | 1,742 | 60:48 | 597 |
14 | NHS Sites | 27,345 | 54.90 | 307 | 11:13 | 259 |
15 | J Sainsbury Plc | 26,996 | 54.20 | 703 | 26:02 | 513 |
16 | Bytedance Inc. | 25,348 | 50.89 | 21,653 | 854:14 | 105 |
17 | The Independent and The Evening Standard | 24,408 | 49.00 | 192 | 07:52 | 108 |
18 | Wikimedia Foundation Inc | 23,466 | 47.11 | 428 | 18:15 | 436 |
19 | Spotify Music | 23,195 | 46.57 | 6,520 | 281:04 | 50 |
20 | X Corp. | 23,036 | 46.25 | 6,352 | 275:45 | 1,293 |
© Ipsos 2024